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How to Separate Your Brand in the Market

Hey there, Gold Medal community! I hope you had an incredible weekend. As we kick off this fresh new week, I'm thrilled to share some valuable tips to set the tone for success.


Mondays are my favorite – the perfect time to gear up for the week ahead. If you're feeling the Monday motivation too, give me a virtual high-five! 🙌 While you can't physically raise your hands as you're tuned in, I encourage you to reach out to our community. Drop us an email at info@goldmedalcoaching.info or connect on socials. Your stories and experiences matter to us!


Let's talk about something crucial for your children's activity business – standing out in the marketplace. It's common to hear about competition, whether it's ballet schools, gymnastic classes, or football academies. But here's the exciting part: competition is a sign of a healthy demand. It means there's a market for what you offer.


I want you to see competition as a tool to raise awareness. The more businesses delivering similar services, the more parents become aware of the possibilities. Embrace the healthy competition, but also focus on how to differentiate yourself.


If you've been following my journey, you know my passion for marketing across various channels. Today's strategy is like adding a powerful tool to your belt – a tool for creating bigger brand awareness.


Often, we get caught up in the instant results – more clients, more students. While those are essential, I want you to think bigger. Imagine a brand that resonates in the long run. To achieve this, incorporate two key elements into your content: your origin story and why you do what you do.


These aren't one-time stories; they're the building blocks of your brand. Consistency and frequency are your allies. Talking about the same things consistently will evolve your brand over time. Don't be afraid to repeat your message – it's what will make you memorable.


Now, let's break it down. Your origin story is about your journey, your background, and what led you to this point. Dive deep into the roots of why you're here. Your unique experiences, even if you weren't an international footballer or a gymnastics prodigy, matter. They shape your story.


Next up, why do you do what you do? This is about your passion, your mission, and the results you want for the children and families you serve. It's what sets you apart in the crowded marketplace. Embrace your uniqueness.


Remember, your business is unique, and so are you. Today's action steps for you: create your origin story and a short video about why you do what you do. These stories will become integral parts of your marketing, weaving through every aspect of your brand.


And here's an exclusive invitation for you: on March 18th, I'm launching an accelerator designed to help you scale to freedom as a six-figure children's activity and sport entrepreneur. We'll cover productivity, dream team creation, and all the puzzle pieces for a thriving business. Join us HERE!


Wishing you an amazing week ahead, filled with inspiration and success!

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