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Increase Your Student Numbers When the Marketing Budget Is Low!

Whether you've invested heavily in your team, new premises, or equipment, it's common to feel like you don’t have the funds left to grow your business. But remember, marketing is the lifeline of your business and should run 24/7.


Today's focus is increasing your student numbers with little to no budget by revisiting three timeless strategies—leafleting, partnerships, and word of mouth.


1. Old-School but Effective: Local Leafleting

You might be thinking, "Leaflets? Really?" Yes, really! Leafleting works when combined with other strategies, creating brand awareness and reaching potential clients multiple times. It's not glamorous, but it's effective.


Here’s how to do it right:

  • Targeted Distribution: Focus on areas where your ideal clients frequent—local leisure centers, village halls, coffee shops, libraries, and around primary schools.

  • DIY Approach: Instead of paying an agency, get your team involved. Make it a fun event and get those leaflets out there yourself.


2. Build Connections: Partnerships

Partnerships are invaluable. Who in your local community has the same audience as you? Think about local cricket clubs, dance studios, or drama schools.


These partnerships can:

  • Expand Your Reach: Exchange leaflets, run joint social media competitions, or host live events together.

  • Create a Win-Win: Remember, it’s not competition; it’s collaboration. You’re reaching families who are already interested in children's activities.


3. Referrals and Word of Mouth

Word of mouth is powerful, but it shouldn’t be left to chance. Treat it like a proper strategy with campaigns.


Here’s how to maximize it:

  • Campaign Mindset: Whether it's a referral program or a "bring a friend" event, plan it like a campaign. Think big, go above and beyond, and ensure it gets the exposure it needs.

  • Human Connection: The more personal and engaging your approach, the better your results. Don’t rely on a single email; use multiple touchpoints to get the message across.


No matter your budget, these foundational strategies can help you grow your business.


These are timeless and effective when done right.

I hope you found today's tips valuable! For more in-depth support, join our upcoming Scale to Freedom Accelerator to grow and scale your business this 2024! Comment "SCALE" below to get your free access!


Best regards,

Katie Cannon

Founder, Gold Medal Business


P.S. Don't forget to join our exclusive Facebook group "Scale to Freedom" for more tips, live sessions, and community support. Together, we can make your business thrive!


Scale to Freedom Facebook Community for children's activity and sports entrepreneurs.

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