Hey there, Superstar Children’s Activity and Sports Provider! I’m excited to dive into a topic that is often overlooked but incredibly powerful—leveraging your top students to bring in new ones.

This strategy isn’t just about bringing in more students; it’s about creating a multi-dimensional sales process that keeps your business thriving from all angles.

1. Identify Your Top Students

First things first, you need to know who your top students are. It’s not just about those who are currently enrolled; it’s about those who have been with you for a while, consistently show up, and get great results.

These are the families who might have multiple children enrolled or have been part of your program for years. They are the heart of your community, and they already believe in what you do.

I remember when I first started my children's activity business. I was so focused on getting new clients that I missed out on nurturing the amazing community I already had.

But once I shifted my focus to truly understanding and celebrating my top students, everything changed.

Not only did my retention rates improve, but these top students became my best advocates, helping to spread the word about our programs.

2. Ask for Video Testimonials and Reviews

Now that you’ve identified your top students, the next step is to turn their satisfaction into a tool for growth.

Ask them to provide video testimonials or write reviews on platforms like Google or Trustpilot.

Why videos?

Because in today’s digital age, authenticity is key. A video testimonial shows real people, with real experiences, which builds trust far more effectively than text alone.

But here’s the trick—not everyone will jump at the chance to leave a review just because they love your program.

You need to incentivise them. Offer a discount on your holiday camps or a special perk, like a free t-shirt or uniform, for their efforts.

Make this a regular part of your marketing rhythm. Just like you plan your classes, plan to ask for testimonials regularly. Consistency is key!

3. Discover Where Your Top Students Hang Out

Next, dive deeper into understanding your top students. Where do they spend their time online?

Are there specific Facebook groups they are part of? Or community events they frequent?

Knowing where your ideal students gather allows you to target your marketing efforts more effectively. Be present where they are, speak their language, and address their needs.

When I first realised the importance of this step, it was like a light bulb went off. Suddenly, I wasn’t just casting a wide net and hoping for the best.

I was strategically placing myself in the spaces where I knew my ideal clients were already gathering, making my marketing efforts far more effective.

4. Offer the White Glove Treatment

Finally, think about how you can go above and beyond for these top clients.

Offer them something special that others don’t get—maybe it’s a unique discount for being with you for over five years or a VIP treatment like priority booking or exclusive access to special events.

This ‘white glove treatment’ not only makes them feel valued but also encourages them to spread the word.

Imagine the impact if even 10-20% of your top students started referring new families to your program.

The ripple effect can be incredible! Nurture those who already love what you do and make them feel like a valued part of your community.

Focus on Both Ends of Your Business

Remember, it’s not just about the new. Focusing on the back end of your business—on retention, reactivations, and upselling—can be just as powerful, if not more so.

When you focus on nurturing your existing students, you’ll find that the front end takes care of itself. Less leaky bucket, more solid growth!

So, there you have it—four steps to use your top students to generate new ones and create a thriving, multi-dimensional business.

Implement these steps today and watch how your business grows not just in numbers, but in community and trust.

Join us this week for the Scale to Freedom Accelerator!

If you found these tips valuable, you won’t want to miss the final two sessions of our Scale to Freedom Accelerator!

Day 4 is all about creating a seamless sales system that will help you convert more inquiries into enrollments.

Day 5 will cover the key KPIs you need to focus on to create sustainable growth, plus a co-working session where we can put these strategies into action together!

Don’t miss this opportunity to transform your business. Let's build a business that thrives with you and even without you!

I can’t wait to see you there and help you take your children’s activity business to the next level!

REGISTER HERE AND JOIN US!

Katie 🌟